Speaker: Andrew Hindle, Independent Consultant

Users don’t care about the technology. They care about getting things done. It doesn’t matter how clever, or secure, or innovative the solution is: if the customer can get a better experience somewhere else, that’s where they’ll go. Without adoption, we fail. So what can we do to ensure that the better solutions we have to offer translate into tangible improvements and excellent experiences that really help users do the things they need to do?

In this talk, Andrew Hindle examines the importance of peer collaboration within and across industries in helping to ensure that the solutions we build really make a difference for the user.