Insights from Target’s Enterprise Journey to Adopt FIDO

Oct 19, 2021

Session Details

Join us to hear Target’s journey to adopt FIDO as a primary authentication capability across the Enterprise. We were early adopter of FIDO, initially as a second-factor of authentication for sensitive access before ultimately expanding to the use of FIDO-backed biometrics as a primary authenticator for our users in early 2021. We will share stories of some of the challenges and obstacles we had to overcome along the way. We will talk about the importance of clear communication, both for marketing and user engagement as well as for user instructions and guidance. Our goal was not to drive users to our help desk so clarity of messages was key requirement in our program. We will share some of the key metrics that we identified along the way and how they helped to influence our program execution. For anyone planning for or at the beginning of their passwordless journey, my expectation is that you’ll be able to learn something from us that will help you.