Mobile adoption is soaring and so is mobile fraud. As companies look to tighten up mobile security, they have to balance user experience. Mobile user’s tolerance for friction is low, and any added friction has the potential to turn away legitimate customers as well as fraudsters. Some companies manage this balance better than others, and some authentication methods contribute more friction than others. Incognia has completed a series of mobile app friction studies with associated reports, covering different aspects of the mobile user journey. In this session attendees will learn how the different authentication methods rank in terms of added friction on mobile, and the opportunity for reducing friction using risk-based authentication based on behavioral biometrics. Examples of using location behavior as a strong signal for trust and results from Incognia’s network of 100 million devices will be discussed.