Building a world class authentication program for your customers can be a timely and frustrating experience. Cyber criminals lurk around every corner to pounce upon any mistake, internal stakeholders insist on zero impact to internal metrics and customers demand solutions that protect them but are also easy to use. The threat to consumers and institutions is real and bold action is required to stay ahead of emerging fraud trends.
Attendees to this session will hear how a major US bank was able to incorporate strong security, fused with beautiful customer experience, to build out an authentication program that substantially reduced profile takeovers and increased authentication throughput. This approach applied the principals of multifactor authentication for ALL customers across ALL channels for ALL transactions and dispelled the myth of the customer experience apocalypse that so often is associated with strong authentication.